Pharmaceutical Economics and Policy or Massage Mind and Body

Pharmaceutical Economics and Policy

Author: Stuart O O Schweitzer

The pharmaceutical industry is praised as a world leader in high technology innovation and the creator of products that increase both longevity and quality of life for people throughout the world. At the same time, the industry is also criticized for its marketing and pricing practices and for its apparent anticompetitive responses to generic competition. Even its research and development priorities are criticized as being too closely driven by the goal of maximizing shareholder value, rather than the health of the public. Unfortunately, many of the critics of the industry fail to understand the complexities of the industry and its role in the nations healthcare system. This book uses the tools of economic analysis to explore the conflicting priorities and aims of the pharmaceutical industry, from both an American and worldwide perspective.
This is the second edition of a uniquely comprehensive and balanced discussion of pharmaceutical policy issues. All the chapters of the former edition have been fully re-written and extensively updated.
In addition, the book includes six new chapters on emerging topics such as the broadened role of FDA regulations and the increasing diversity of the industry. An entire chapter is devoted to the biotechnology industry and one to alternative medicines, often called "nutraceuticals." Another new chapter discusses segments of the industry that specialize in particular activities including generic drugs and drug delivery systems. The recent controversial expansion of Medicare to cover outpatient drugs is discussed in depth. The introduction is also updated to address the volatile pace of pharmaceutical innovation and how thepharmaceutical industry has responded to the emergence of managed care.

Daniel E. Hilleman

This book is the first in-depth evaluation of the economics of the U.S. and world-wide pharmaceutical industry in more than 25 years. It evaluates the pharmaceutical industry, marketing strategies of the pharmaceutical industry, the demand for pharmaceuticals, the pharmaceutical market, and interventions in the pharmaceutical market, including regulation, patient protection, new drug evaluation, and future health policy. The purpose is to explore conflicting priorities and aims of the pharmaceutical industry. This text, using an economic framework, examines the supply and demand sides of the pharmaceutical market as well as policies that attempt to alter market performance. The audience for this book is broad and will include healthcare professionals and students interested in health economics, health administration, pharmacy administration, and public policy. In addition, individuals working for healthcare regulatory agencies, pharmaceutical industry, health delivery organizations and healthcare insurance providers will find this information valuable. Highlights of the text include an in-depth discussion of pharmaceutical industry research and development practices, pharmaceutical marketing strategies, pharmaceutical pricing strategies, and patient protection issues. This book represents a worthwhile effort in discussing the economics and market forces that shape the pharmaceutical industry in the U.S. and abroad. Although some of the chapters appear to be disjointed from others, each contains useful and relevant information. The discussion of foreign regulatory affairs, foreign drug development, and pharmacoeconomic evaluations of new drugs tend to be less in-depth than otherissues. The book may have faired better if the global perspective were eliminated. Given these relatively minor detractions, the text is a welcome addition to those readers who deal with the pharmaceutical industrial and public policy issues.

Doody Review Services

Reviewer: Daniel E. Hilleman, PharmD (Creighton University School of Pharmacy)
Description: This book is the first in-depth evaluation of the economics of the U.S. and world-wide pharmaceutical industry in more than 25 years. It evaluates the pharmaceutical industry, marketing strategies of the pharmaceutical industry, the demand for pharmaceuticals, the pharmaceutical market, and interventions in the pharmaceutical market, including regulation, patient protection, new drug evaluation, and future health policy.
Purpose: The purpose is to explore conflicting priorities and aims of the pharmaceutical industry. This text, using an economic framework, examines the supply and demand sides of the pharmaceutical market as well as policies that attempt to alter market performance.
Audience: The audience for this book is broad and will include healthcare professionals and students interested in health economics, health administration, pharmacy administration, and public policy. In addition, individuals working for healthcare regulatory agencies, pharmaceutical industry, health delivery organizations and healthcare insurance providers will find this information valuable.
Features: Highlights of the text include an in-depth discussion of pharmaceutical industry research and development practices, pharmaceutical marketing strategies, pharmaceutical pricing strategies, and patient protection issues.
Assessment: This book represents a worthwhile effort in discussing the economics and market forces that shape the pharmaceutical industry in the U.S. and abroad. Although some of the chapters appear to be disjointed from others, each contains useful and relevant information. The discussion of foreign regulatory affairs, foreign drug development, and pharmacoeconomic evaluations of new drugs tend to be less in-depth than other issues. The book may have faired better if the global perspective were eliminated. Given these relatively minor detractions, the text is a welcome addition to those readers who deal with the pharmaceutical industrial and public policy issues.

Rating

2 Stars from Doody

Table of Contents:

	Introduction	3
1	Pharmaceutical Industry Research and Development	21
2	Marketing Pharmaceuticals	43
3	The Demand for Pharmaceuticals	73
4	Pharmaceutical Prices	93
5	The Worldwide Market for Pharmaceuticals	113
6	Pricing Pharmaceuticals in a World Environment	117
7	The Timing of Drug Approvals in the United States and Abroad	153
8	Pharmaceutical Regulation and Cost Containment	171
9	Patent Protection	195
10	Evaluating New Drugs	207
11	Pharmaceuticals and Health Policy: A Look Ahead	225

See also: Cutting and Self Harm or Why I Jumped

Massage Mind and Body: Simple Home Massage Routines for Healing and Relaxation

Author: Larry Costa

Both a straightforward reference and an inspirational photographic guide on how to give and receive a massage, Massage Mind and Body outlines how to use different types of massage for beauty, health, and relaxation, as well as highlighting the top spa techniques from around the world.

Author Biography: Larry Costa is considered an expert in the field of massage therapy. He has appeared on "The Today Show," "Live! With Regis and Kathie Lee," and "The View" and has written articles for Glamour, Cosmopolitan, New York Magazine, and The New York Times. His many celebrity clients include Julia Roberts, Cameron Diaz, Leonardo DiCaprio, and Gwyneth Paltrow.